Utilize variables in buttons for GMB posts

Listings, Social

GMB posts can link out to location-specific pages instead of just a corporate website.

Google My Business posts can include buttons that direct users to visit a website, book an appointment, or learn more. This feature will allow Social users to include variables when populating the link behind a button.

In the Social Publisher, create a Google My Business Post:

  1. Select “Add a button”.
  2. Select the button type.
  3. Include a variable such as {{location-url}} or {{location-phone}} to use as the target link behind the button.

When the post is published, Reputation will substitute the variable in with the appropriate value for the location.