GMB posts can link out to location-specific pages instead of just a corporate website.
Google My Business posts can include buttons that direct users to visit a website, book an appointment, or learn more. This feature will allow Social users to include variables when populating the link behind a button.
In the Social Publisher, create a Google My Business Post:
- Select “Add a button”.
- Select the button type.
- Include a variable such as {{location-url}} or {{location-phone}} to use as the target link behind the button..
When the post is published, Reputation will substitute the variable in with the appropriate value for the location.