Twitter API Publishing Update

API and Admin, Mobile, Social

Starting March 23, 2018, you can only publish on Twitter to one location at a time.

A pop-up now appears within the Social > Publishing tab’s posting widget with the following message regarding the new automation policy:

In its ongoing effort to fight bots, spam and fake news, Twitter announced a change in its policy related to automation of tweets. Twitter will no longer allow users or third-party platforms to publish similar content to multiple Twitter accounts simultaneously.

Nothing will change in the way monitors, replies to and acts upon customer engagement on social media across all accounts an organization maintains.

Rather than publishing identical brand-level content to all your locations’ Twitter pages, the best practice moving forward will be to publish brand-level content to a single headquarter’s page, and publish custom content crafted specifically for each location in your organization.

As always, will continue to deliver the best technology and services to help you tune into the voice of the customer and engage with customers on social media channels.

Read this blog post about how you can engage audiences on social media.

Widget Impact

A new tooltip appears on the Twitter tab within the publishing widget.

Mobile Impact

The publishing flow within the Reputation Manager app also alerts users to the new policy.