|Feedback||Parking was the number one thing that detractors mentioned consistently in surveys and reviews. Management was hesitant to address due to expense and assumption that the trends in ride-share would eventually ameliorate the issue on its.|
|Action||Management implemented a dedicated team to provide a clear diagnostic using text analytics and reporting. When confronted with the data, they decided to make the issue a corporate priority by appointing a general manager for this function. After implementing valet services, the overall reputation scores have risen across the board due to focus on an improved parking experience.