Communication

Marketing Efforts Align with Sentiment
Industry Healthcare
Feedback Sentiment for sensitive topics, like responsiveness to a crisis or cost, can often change quickly based on political climate or current events. Marketing campaigns that are planned well in advance can inadvertently add flame to a fire.
Action The Marketing Team now vets all campaigns against real-time sentiment of those topics prior to publishing. Careful coordination avoids potential backlash and protects their hard-earned star rating.

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