Rank strengths and weaknesses categories by Category Sentiment.
Customize the Strengths and Weaknesses report to sort categories by Category Sentiment as opposed to the impact on overall star rating default setting.
Strengths rank by high to low Category Sentiment, whereas weaknesses rank by low to high Category Sentiment.
To sort by Category Sentiment:
- From the platform, click Reports.
- From the left side panel, expand the Operations section.
- Click Strengths and Weaknesses.
- Click Customize.
- Under Sort By, select Category Sentiment.
- Click Preview to view changes, and Save As to save a copy of the report.
Sorting Strengths and Weaknesses by Category Sentiment is also available in custom reports and dashboards.
Categories are then measured by category sentiment, which is a more precise measure of customer satisfaction than 1-5 star rating. This algorithm breaks down the review content into categories that are scored separately (e.g., a customer gives a 4-star on a review that raves about the polite doctor but complains about parking). The algorithm may score 100 to sentiment in "Staff" (positive) and 0 to sentiment in "Parking" (negative).
After all sentences are given a score (0 negative, 50 neutral, 100 positive), each category score is added and divided by the total number of mentions for that category.