Establish a benchmark for social perception based Facebook engagement (e.g., views, fans, likes).
When searching for your business online, whether or not you have social presence with engaging posts plays a factor into a customer’s perception of your brand. The Social Engagement thermometer measures engagement on Facebook based on views, fans, likes, and engaged users.
This metric is not currently included in the total Reputation Score calculation.
The Social Engagement thermometer is also available from within the Reputation Manager app.