Creating Posts

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Maximize your social efforts by creating posts for multiple channels for more than one location.

The Create Post function allows you build posts for one or many locations. You can schedule publishing immediately or at a particular day/time. At any time, you can view post details to see status, sites, creators, approvers, and more.

Learn more about posting best practices.

Available social publishing sites include:

Posting requires credentials or a connection set up for the selected location(s). LinkedIn connections automatically expire within one year, per LinkedIn’s OAuth 2.0 authorization and API authentication policies.

To create a new post:

  1. Initiate post creation from one of the following areas:
    • Click the left nav bar (+) Create New button and choose Social Post.
    • On the content tab in the Library.
    • Click on any day of the Calendar.
    • Click into a Campaign.
  2. In the Create Post page, complete the following sections:
    Publish To

    Choose the channel(s) on which to post the content:

    • If you add Twitter, only one location can be selected at a time to publish.
    • If you add LinkedIn, only one location can be selected at a time to publish.
    • YouTube cannot be selected with other social sources.

    • If you add Google My Business (GMB), you cannot select other channels at the same time. GMB posts optionally include a call to action (CTA) and/or time range for events.

    Choose Location

    Choose the location(s) to associate with the post.

    • Click the plus (+) icon to apply filters and narrow down which locations to associate with the post.
    • Icons indicate which sources do not have a page connected and which are ready to publish for each location.
    • If a selected location does not have all selected sites connected, those sites will not publish. The preview pane does not show previews for all locations.

    Google reserves the right to limit GMB Posts for certain brands. Overall, most GMB locations should have access to GMB posts, especially as they relate to COVID-19.

    Compose Message

    Insert a template or type the message to be shared.

    • Instagram character limit = 2200
    • Twitter character limit = 280
    • GMB character limit = 1500

    • If you add a link to your post, highlight the text to link in the Compose message box and click Add link to confirm the destination.
    • If you add a link without any media, the post automatically becomes a Link Post with a link preview (excerpt and image). You can switch back to the Media post type if you want to add your own images.
    • For Facebook, optionally select a page to @mention. Click the @ icon or type @ to see a list of the mentionable Facebook pages.

    • For YouTube, enter a title and description for the video.

      Title and description are required by YouTube.

    Select Media

    Upload media by dragging an image or video onto the post page, clicking Attach file, or selecting an asset from the Library.

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    • Facebook videos should be between 1 KB and 2 GB.
    • Up to 10 images are allowed for Instagram.
    • Up to 4 images are allowed for Twitter.
    • Only 1 image is allowed for Google My Business.
    • Only 1 image is allowed for LinkedIn.
    • Additional requirements:
      Images Videos
      Facebook Up to 40 images per post
      Formats supported – jpeg, jpg, bmp, png, tif, tiff
      1 Kb < Size < 4 Mb
      200×200 < Resolution      		 Formats supported – 3g2, 3gp, 3gpp, asf, avi, dat, divx, dv, f4v, m2ts, m4v, mkv, mod, mov, mp4, mpe, mpeg, mpeg4, mpg, mts, nsv, ogm, ogv, qt, tod, ts, vob, wmv
      1 Kb < Size < 1 Gb
      Duration < 10 hrs
      Twitter Up to 4 images per post
      Formats supported – jpeg, jpg, png, webp
      Size < 5 MB
      Resolution < 8900×8900      		 Formats supported – mov, mp4, mpe, mpeg, mpeg4, mpg
      Size < 512 Mb
      32×32 < Resolution < 1280×1024
      1:3 < Aspect Ratio < 3:1
      0.5 s < Duration < 30 s
      Instagram Up to 10 images per post
      Formats supported – jpeg, jpg, bmp, png
      Size < 8 Mb
      4:5 < Aspect Ratio < 1.91:1
      200×200 < Resolution      		 Only 1 video at a time
      Formats supported – mov, mp4
      Size < 100 Mb
      3 s < Duration < 60 s
      4:5 < Aspect Ratio < 16:9
      Width < 1920 px
      GMB Only 1 image at a time
      5 Mb < Size < 10 Kb
      720×720 < Resolution < 3840×2160      		 Not supported at this time.
      LinkedIn Only 1 image at a time
      Formats supported – jpeg, jpg, bmp, png, tif, tiff
      Size < 10 Mb
      1200×628 < Resolution      		 Formats supported – wmv, mpe, qt, mpg, webm, mp4, asf, avi, mov, mpeg, mkv, mpeg4
      Size < 200 Mb
      3 s < Duration < 600 s
      5:12 < Aspect Ratio < 12:5
      256 px < Width < 4096 px
      144 px < Height < 2304 px
      YouTube Not supported. Formats supported – mp4, mov, wmv, avi
      Size < 1 GB
    • If using multiple images, click Move to rearrange the order of the images by dragging-and-dropping. Some sites support only one image per post; site indicators are included on the image preview.
    • Click Edit to modify and stylize each image if desired.


    • For YouTube, answer additional questions specific to YouTube.
      • Is this video for kids? (Yes/No)
      • Allow embedding (Yes/No)
      • Publish to subscriptions feed and notify subscribers (Yes/No)

  3. Publish Later | Publish Now – Choose Publish Later to select a date and time to schedule the post. Set the posting time as the same time for all locations or local to each location.


  4. Click Submit to finish the post.
  5. Review the publishing details popup and close when finished.

The post appears on the Calendar for the selected day (today or later). You can click the post to view details (content, locations, status, sites, created by, approved by). You can also edit post details for scheduled posts or delete posts.

Need assistance managing content development? Check out our Managed Services for Social offering.