Link Tracking for Social Posts


Configure UTM parameters for a particular source and/or social campaign within the Reputation platform.

To add UTM parameters for your analytics tool:

  1. From the top right corner of the platform, click Settings .
  2. From the left navigation, click Link Tracking.
  3. Click the Add Link Tracking button.
  4. Select if you want to set up tracking for Social posts or Business Listings (if you have access to both).
  5. Select Sources for which you want to set up the tracking e.g. Facebook.
  6. Enter values for each UTM variable according to your link tracking strategy.

At the time of publishing, any URLs that are included in the social post will be appended with the configured UTM parameters.

Learn more about link tracking.