Manage all your social media activities with ease and efficiency, across all your locations, from a single platform.
Customers want to interact on social media with brands but also directly with the store in their town, the doctors they visit, and the offices that serve them. In addition to brand pages, locations and professionals also need a strong presence on social.
The Social Suite makes it easy to promote your brand, join the conversation, and build local advocacy at scale.
The Live Streams page allows you to monitor, like, and reply to comments on your channel posts. You can filter the Reply View to show only posts or only replies, as well as filter by source. In Stream View, you can filter by sentiment (positive, negative, neutral) and/or by tag (URL, questions). You can also view boosted Facebook posts and minimize streams to hide them from your view.
Campaigns help your team publish relevant content pieces at optimal times. Create campaigns, add specific locations, choose automated or manual scheduling, and allow locations to opt in to the campaign. Track metrics at the campaign level to measure success.
Use the Calendar to manage pending, scheduled, published, rejected, and failed posts (monthly or weekly). Visualize your workflow and identify potential gaps in your social media strategy.
Create posts from the asset library or by adding images, videos, or links on-the-fly. Publish to multiple channels for more than one location. Schedule publishing immediately or at a particular day/time. View post details to see status, sites, creators, approvers, and more.
The available social publishing sites include Facebook, Instagram, Twitter, Google My Business (GMB), and LinkedIn.
To enable posting, each social site requires credentials or a connection.
The Listening page allows you to view public mentions of important predefined keywords on the web and gain insights into sentiment, demographics, and trends. Filter by mentions made in the last 48 hours, 7 days, or 30 days.
The Library page allows you to add curated content for your locations to publish as well as assets that social posters can use in post creation.
View metrics on content, such as how many times each post has been scheduled and by which locations. Store pre-approved assets such as images, videos, links, and text to make post creation simpler.
View summary, graphical, and tabular metrics for content based on the top-line filter(s) chosen and by time or by location. Drill into individual post metrics to sort by Most Likes, Most Comments, Most Engagement, Most Clicks, and more, and take further actions for the most successful posts with boosting.
View Ad Metrics to monitor spend, reach, results, and cost per result for individual boosted Facebook posts or Reputation.com created social ads. Track total campaign spending as well as leads generated and offline conversions for custom social ads.
Need assistance managing content development, community management, or social advertising? Check out our Managed Services for Social offering.