Create an FAQ for each group of your locations, such as Northern AZ and Southern AZ, to designate which questions should publish to each group of location’s listings.

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To add an FAQ:

1. From the platform, click Listings.
2. Click Rich Content.
3. Click the FAQs tab.
4. Click Add FAQ.

   FAQs cannot be imported in bulk at this time.

5. Adjust FAQ settings:
   

   • Title: Name your FAQ.
   • Start-End Date: Optionally enter a start and end date. Questions and answers associated with this FAQ will be published on the start date and automatically deleted on the end date.

     If blank, questions associated with this FAQ will not be removed unless they are individually deleted.

   • Associate With: Select a filter to associate by. Options include: State, City, Location, and custom filters. Once selected, check the box next to each location or group of locations to associate with the FAQ.
   • Sources: Select where the FAQs will be published.

     This feature only includes Google at this time.

   
6. Click Save.

Use groups to organize your questions into categories, such as After Sales Service or Insurance Accepted, for simplified management.

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Groups are only displayed within the platform; groups are not published to listings.

To add groups:

1. From the FAQs tab, click the desired FAQ.
2. Click Add Group.
3. Enter a title and click Submit.
   

Curate frequently asked questions and their corresponding answers for each group or category within the FAQ. Questions and answers are published to all location listings included in the FAQ.

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To add questions:

1. From the FAQs tab, click the desired FAQ.
2. Click Add Question.
3. Enter a title, the question, the answer, and select or add a group.

   Google’s character limit is 250 for questions and 440 for answers.

4. Click Submit.
   

Create a menu for each season or occasion, such as a Fall Menu and Winter Menu, to designate which menu items should publish to each group of location’s listings.

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To add a menu:

1. From the platform, click Listings.
2. Click Rich Content.
3. Click the Menus tab.
4. Click Add Menu.

   Menus cannot be imported in bulk at this time.

5. Adjust Menu settings:
   • Title: Name your Menu.

     This is the only required field for Menu settings.

   • Start-End Date: Optionally enter a start and end date for menu publishing. For example, my Fall Menu ended November 30th and my Winter Menu replaced it, beginning on December 1st.

     If a menu ends without another menu to replace it, the expired menu will remain on GMB. If two menus have the same start date, both menus will be published.

   • Associate With: Select a filter to associate by. Options include: State, City, Location, and custom filters. Once selected, check the box next to each location or group of locations to associate with the FAQ.
   • Sources: Select where the menu will be published.

     This feature only includes Google at this time.

   • Content URL: Include a link to your menu from your website for publishing.
     
6. Click Save.

Use sections to organize your menus and group items together, such as Appetizers, Pasta, and Desserts.

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To add sections:

1. From the Menus tab, click the desired Menu.
2. Click Add Section.
3. Enter a title and click Submit.
   

Compile specific details about menu items included in each section within the menu.

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To add items:

1. From the Menus tab, click the desired Menu.
2. Click Add Item.
3. Enter item details. Options include: Title, Description, Price, Spiciness, Allergens, Dietary Restrictions, Cuisines, Section.

   Title and Section are the only required fields. Item detail fields available match what Google supports for Menu publishing.

4. Click Submit.
   

Create a Product for each product or service type offered, such as one product for exams and another for retail items, to designate which products should publish to each group of location’s listings.

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To add an Product:

1. From the platform, click Listings.
2. Click Rich Content.
3. Click the Products tab.
4. Click Add Product.

   Products cannot be imported in bulk at this time.

5. Adjust Product settings:
   • Title: Name your Product.
   • Start-End Date: Optionally enter a start and end date. Items associated with this Product will be published on the start date and automatically deleted on the end date.

     If blank, items associated with this Product will not be removed unless they are individually deleted.

   • Associate With: Select a filter to associate by. Options include: State, City, Location, and custom filters. Once selected, check the box next to each location or group of locations to associate with the Product.
   • Sources: Select where the Product will be published.

     This feature only includes Google at this time.

   • Content URL: Include a link to your products from your website for publishing.
     
6. Click Save.

Use sections to organize your Products and group items together, such as Glasses, Contact Lenses, and Travel Sets.

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To add sections:

1. From the Products tab, click the desired Product.
2. Click Add Section.
3. Enter a title and click Submit.
   

Compile specific details about items included in each section within the Product category.

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To add items:

1. From the Products tab, click the desired Product.
2. Click Add Item.
3. Enter item details. Options include: Title, Description, Price, Section.

   Title and Section are the only required fields. Item detail fields available match what Google supports for publishing.

4. Click Submit.