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Setting Up Instagram Publishing

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200 Million+ Instagrammers visit at least one Business Profile daily. The set-up process may take time, but it’s worth it!

Note: If you already using Instagram and need to re-connect, refer to this Customer Advisory Brief.

If you’re using Instagram with the platform for the first time, follow the below steps.

Setting Up Your Connection

Before you can use Instagram within the platform, you must complete the following process to set up your location connections. These steps are different from the general credentials/connection setup process. Additionally, these steps are dependent up on Instagram’s API, which requires more steps than other social media sites.

Before You Begin

Create an Instagram business account.

Make your account on Instagram a Business Account to get insights about your stories, posts, and followers. Add information about your company like business hours, location and phone number. If you're new to Instagram, check out this article.
Connect your Instagram business profile to the related Facebook page.

Open the Instagram app, and click Settings > Linked accounts > Facebook. If you don't see your Facebook page listed there, you may need to switch your Instagram account back to a personal profile and then reconvert it to a business profile again. Make sure you see your Facebook Page listed.


Alternatively, you can check this within Facebook Business Manager (Settings > Pages). You must link one Facebook page to one Instagram business account (1:1).

Ensure your Page Role in Facebook is set to Admin.

In order to successfully connect your Instagram account, your personal Facebook profile must have an Admin Role on the Page that is connected to your Instagram business profile. Within Facebook Business Manager (Settings > Pages > Roles). Having the Editor, Advertiser or Moderator Role is not sufficient. If you're not an admin, someone who does have that permission should be completing the following steps.

Steps Within the Platform

To set up an Instagram connection:

  1. Complete the required steps within Instagram and Facebook (see above).
  2. Complete the required steps within Reputation.com:
    1. From the top, right corner of the platform, click Settings .
    2. From the left navigation, click Credentials.
    3. From the Credential Manager, click Add > Connection to set up a Facebook connection to your locations.
What if I already have Facebook connections?
If you’ve added the Facebook connection(s) prior to November 2018, best practice is to remove them and re-add them.

If you want to check your token status prior to removing/re-adding, go to one of your location’s Pages tab, and click the “i” icon to ensure “instagram_publish_content” is enabled.

If not, you must remove and re-add.

You’re now ready to post to Instagram!

 

Creating Your Post

Use the Create Post option and choose the Instagram channel for your selected locations. Due to limitations with the Instagram API, the Reputation.com platform has the following restrictions with Instagram publishing:

  • You can post one picture at a time (no videos or stories).
  • With the exception of scheduled posts, you cannot delete a published post.

To get around these limitations, you must use the Instagram application. Instagram is working to add more features in their API. We will keep you updated when additional support becomes available.

What if I’m still having issues?
If at any point during the Oauth process you chose to modify any of the permissions, you may encounter errors. As a last resort, you can start the connection from scratch and repeat the process after removing the business integration from your Facebook profile.
Related Articles
  • Managing Department Listings
  • Using Custom URL Parameters
  • Adding a Connection to Facebook
  • Best Practices for Importing Locations
  • Best Practices for Importing Users
Best Practices
  • Setting Up Instagram Publishing
  • Managing Department Listings
  • Using Custom URL Parameters
  • Adding a Connection to Facebook
  • Best Practices for Importing Locations
  • Best Practices for Importing Users
  • Reputation Score Best Practices
  • Best Practices for COVID-19
  • Best Practices for Requesting Reviews
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  • Survey Checklist (First Time)
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