To enable link tracking configuration for your users:

1. From the platform, click Settings ().
2. From the left panel, click Roles.
3. Click the Edit icon next to the role you want to modify.
4. Under the Platform > MANAGING > UTM Parameters, select at least the View and Add checkboxes.
   
5. Click Save.

Only users who have permission to edit or add roles can adjust UTM Parameters settings.

Link tracking is all or nothing! There is no way to opt out specific locations or groups of locations at this time.

To configure link tracking:

1. From the platform, click Settings ().
2. In the left panel, click Link Tracking.
3. Click Add Link Tracking.
4. Configure link tracking settings:
   • Source – The site your URL is published to; the source of traffic to your website. Link tracking is only available for Listing Management sources at this time even though Social sites are included in the dropdown.

     Listing sources included in the dropdown are the Correctable Sites configured for your account.

   • Modules – The solution your URL is published through. Options include Listings Management (Directory) and Publishing (Social).

     Options change depending on the Source selected. Not every source publishes URL for listings and social content. Link tracking is only available for Listings Management at this time.

   • URL Type – The URL the link tracking will be added to. Options include: Homepage, Reservation, Sales, Service, Menu, Product.
   • Parameters – The code added to the end of your URL that passes traffic data to your website analytics tool.

     While UTMs are customizable, they do not currently take local variables.

     UTM Parameter	Description	Example
     utm_medium	The campaign or marketing medium that led traffic to your website.	utm_medium=GMB Customers clicked a link on GMB to get to my website.
     utm_source	The source or referrer of traffic to your website.	utm_source=Google Customers clicked through to my website from Google.
     utm_campaign	Adds a level of specificity as to which campaign or product the traffic came from.	utm_campaign=homepage Customers clicked through to my website from my homepage URL.
     utm_content	Differentiates between different links or call to actions in the same promotion.	Not applicable.
     utm_term	Tracks which paid keywords resulted in the click.	Not applicable.

     
     
5. Click Save.

   Once link tracking is configured, the time for UTM parameters to publish will vary based on standard publishing timelines per source site.

To locate link tracking on your Listings URLs:

1. From the platform, click Listings.
2. Click Locations.
3. Click your desired location to open the card view.
4. Click into the source card that matches your link tracking settings.
   
5. Links published to the source site will include your UTM parameters.
   

   UTM parameters are not included in Source of Truth downloads. The UTMs are only added during publishing.