Maximize your social efforts by creating posts for multiple channels for more than one location.

The Create Post function allows you build posts for one or many locations. You can schedule publishing immediately or at a particular day/time. At any time, you can view post details to see status, sites, creators, approvers, and more.

Available social publishing sites include:

• Facebook
• Instagram
• Twitter
• Google My Business (GMB)
• LinkedIn

Posting requires credentials or a connection set up for the selected location(s). LinkedIn connections automatically expire within one year, per LinkedIn’s OAuth 2.0 authorization and API authentication policies.

To create a new post:

1. Initiate post creation from one of the following areas:
   • Click the left nav bar (+) Create New button and choose Social Post.
   • On the content tab in the Library.
   • Click on any day of the Calendar.
   • Click into a Campaign.
2. In the Create Post page, complete the following sections:
   

   ---

   Publish To

   Choose the channel(s) on which to post the content:
   

   • If you add Twitter, only one location can be selected at a time to publish.
   • If you add LinkedIn, only one location can be selected at a time to publish.

   • If you add Google My Business (GMB), you cannot select other channels at the same time. GMB posts optionally include a call to action (CTA) and/or time range for events. GMB posts will show for 7 days with the exception of event posts. Event posts will show for as long as the event is active.
     

   ---

   Choose Location

   Choose the location(s) to associate with the post.
   

   If a selected location does not have all selected sites connected, those sites will not publish. The preview pane does not show previews for all locations.
   
   

   With the exception of COVID-19 posts, GMB can post to <10 locations per post. You must have unique credentials in the platform for each set of 9 locations due to Google’s current API limitation.

   ---

   Text

   Enter the post description that will accompany any post media (e.g., hashtags, caption, etc.).

   • Instagram character limit = 2200
   • Twitter character limit = 280
   • GMB character limit = 1500
   If you add a link without any media, the post automatically becomes a Link Post with a link preview (excerpt and image). You can switch back to the Media post type if you want to add your own images. Click the link to view link options.
   

   ---

   Select Media

   Upload media by dragging an image or video onto the post page, clicking browse from a file location, or selecting an asset from the Library.

   • Facebook videos should be between 1 KB and 2 GB.
   • Only 1 image or video is allowed for Instagram.
   • Up to 4 images are allowed for Twitter.
   • Only 1 image is allowed for Google My Business.
   • Only 1 image is allowed for LinkedIn.
   • Additional requirements:
     

     </td width=”10%”>	Images	Videos
     Facebook	Up to 40 pictures Formats supported – jpeg, jpg, bmp, png, static gif, tif, tiff 1 Kb < Size < 4 Mb 200×200 < Resolution	Formats supported – 3g2, 3gp, 3gpp, asf, avi, dat, divx, dv, f4v, flv, m2ts, m4v, mkv, mod, mov, mp4, mpe, mpeg, mpeg4, mpg, mts, nsv, ogm, ogv, qt, tod, ts, vob, wmv 1 Kb < Size < 10 Gb Duration < 10 hrs
     Twitter	Up to 4 images Formats supported – jpeg, jpg, png, gif, webp Size < 5 MB Resolution < 8900×8900	Formats supported – mov, mp4, mpe, mpeg, mpeg4, mpg Size < 512 Mb 32×32 < Resolution < 1280×1024 1:3 < Aspect Ratio < 3:1 0.5 s < Duration < 30 s
     Instagram	Only 1 image at a time Formats supported – jpeg, jpg, bmp, png, static gif Size < 8 Mb 4:5 < Aspect Ratio < 1.91:1 200×200 < Resolution	Only 1 video at a time
     GMB	Only 1 picture at a time 10 Kb < Size < 5 Mb 720×720 < Resolution < 3840×2160 Expires after 7 days (max)	Not supported at this time.
     LinkedIn	Only 1 picture at a time Size < 5 Mb 3:1 < Aspect Ratio < 2:3 552×276 < Resolution	Not supported at this time.

   If using multiple images, rearrange the order of the images by dragging-and-dropping. Some sites support only one image per post; site indicators are included on the image preview.
   
3. Publish Later | Publish Now – Choose Publish Later to click a calendar day/time to schedule the post. View optimal posting days and times to ensure maximum visibility.
4. Click Submit to finish the post.

The post appears on the Calendar for the selected day (today or later). You can click the post to view details (content, locations, status, sites, created by, approved by). You can also edit post details for scheduled posts or delete posts.

Need assistance managing content development? Check out our Managed Services for Social offering.