Business Listings Template

Spreadsheet Format

New customers can use the following starter templates to compile initial listing data.

Current customers with live Business Listings can also use these templates to expand their existing Source of Truth, but a best practice is to download the Source of Truth from Profiles to submit adds, changes, and deletes (ACDs) to the Support Team.
Learn how to export your SOT

Starter Templates

The Rooftop Template and Professional Template both contain:

  • Detailed instructions and resources
  • Starter level and advanced level templates
  • Correctly formatted examples for each field
  • Color coding system designating mandatory fields



Categories

Download the latest list of categories available for Business Listings. See how these categories map to Google, Apple, Bing, Facebook, and more.

Hours of Operation

When entering hours of operation for each day of the week, use the following formatting:

Hours of Operation Example Input
Open (e.g., 9am-6pm) 09:00-18:00
Closed x
Open 24 Hours 00:00-00:00
Split Hours (e.g, 9am to 12pm and 3pm to 6pm) 09:00-12:00;15:00-18:00

“By Appointment Only” is not a valid input as it is not accepted by listings sites like Google.

Photo Requirements for Google My Business (GMB)

Google My Business has specific requirements for photos that are added to your business listings through the platform, which then update on their website. Please review the following:

GMB Photo Requirements Specifications
Logo Recommended Dimensions: 250 x 250 pixels
Minimum Dimensions: 250 x 250 pixels (!)
Maximum Dimensions: 5500 x 5400 pixels
Max File Size: 7 MB
Image Formats: JPG or PNG
Cover Recommended Dimensions: 1080 x 608 pixels
Recommended Aspect Ratio: 16:9 (!)
Minimum Dimensions: 480 x 270 pixels (w/h) (!)
Maximum Dimensions: 2120 x 1192 pixels (!)
Max File Size: 2 MB
Image Formats: JPG or PNG
Additional Recommended Dimensions: 720 x 720 pixels
Minimum Dimensions: 250 x 250 pixels (!)
Maximum Dimensions: 5200 x 5300 pixels
Max File Size: 4 MB
Image Formats: JPG or PNG

(!) – Denotes an item that has strict requirements. Non-compliant photos will not be published.

Photo Requirements for Facebook

Facebook has specific requirements for photos that are added to your business listings through the platform, which then update on their website. Please review the following:

Facebook Photo Requirements Specifications
Profile Recommended Dimensions: 720×720 pixels
Recommended Aspect Ratio: 1:1
Minimum Dimensions: 100 x 100 pixels (!)
Max File Size: 12 MB
Image Formats: JPG
Cover Recommended Dimensions: 820 x 312 pixels
Recommended Aspect Ratio: 2:7:7
Minimum Dimensions: 480 x 270 pixels (w/h) (!)
Max File Size: 4 MB
Image Formats: RGB, JPG, or PNG

(!) – Denotes an item that has strict requirements. Non-compliant photos will not be published.

Photo Requirements for Bing

Bing has specific requirements for photos that are added to your business listings through the platform, which then update on their website. Please review the following:

Bing Photo Requirements Specifications
Default Photo Recommended Dimensions: 1024 x 768 pixels
Required Aspect Ratio: 4:3 (!)
Minimum Dimensions: 480 x 360 pixels (!)
Max File Size: 10 MB

(!) – Denotes an item that has strict requirements. Non-compliant photos will not be published.

Physician Requirements

In addition to the required fields for all listing sources (as shown in the template), the following fields are required for physician listings only:

Column Requirement Example Input
first name - Jane
last name - Smith
degree - MD
npi National Provider Identifier 12121212121
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