When a conversation in the Inbox is created, due date can be tied to it based on the conversation type.
Facebook and Google recommend that businesses respond to incoming messages within 10 minutes. 10 minutes! So location managers require a way to set and track whether they are adhering to the timelines.
When a conversation is created, it can have a due date tied to it based on the conversation type (eg. private message or social comment) and source (eg. Facebook or Twitter).
Within the Admin > Inbox configurations page, due dates can be configured by conversation type or source. This setting is at the tenant-level. Within the Inbox you can sort your conversation list by due date to see which conversations are the most overdue.