Color-Coded Categories by Local Sentiment


Understand your customer sentiment with more precision.

Categories in the sentiment map support local sentiment of phrases within the review. Colors represent the average local sentiment across all reviews tagged with that category. Each review can have a positive (+100), a negative (-100), or a neutral (0) local sentiment.

In other words, if a 4-star review has positive feedback regarding service (staff category) but negative feedback regarding parking (facilities category), the respective categories are each scored/colored separately (3, 5) as opposed to being scored/colored using the overall review sentiment (4).