Registration requirement for locations using long code SMS capabilities.

What is A2P 10DLC?

A2P 10DLC is a new compliance requirement from major US mobile carriers that requires businesses sending text messages to register their information with the carriers to continue sending texts without any interruption. Failure to register could cause texting to be blocked by the carriers.


Businesses will benefit from improved deliverability and higher messaging speeds.


Reputation requires all locations using long code SMS capabilities for review requesting, Inbox, and conversational surveys to fill in their business information on the platform so they can be registered as secondary customer profiles.

Current locations using long code SMS for Inbox and review requesting will be manually registered by Reputation. Reach out to your CSM or Support with any questions.

To register your business information:

  1. From the top right corner of the platform, click Settings .
  2. From the left navigation, click Locations.
  3. Click the Integrations tab.
  4. Click to add or edit SMS for your selected location.
  5. Enter your business information.
  6. Click Save.